If you’re looking to get a head start on holiday shopping for less, you’re in luck: Amazon just kicked off its Prime Early Access Sale, which many people are referring to as a “second Prime Day”. The blowout two-day sale started at midnight PDT this morning, and will end at 11:59 p.m. PDT tomorrow. Much like the first Prime Day in July, the sale is your chance to browse millions of Black Friday-level discounts on everything from robot vacuums and smart home devices to fall fashion.

During Amazon's Prime Early Access Sale, you can score Prime Day-level deals on millions of ... [+] products.

This massive savings event is expected to serve as the unofficial kickoff to this year’s holiday sales period—and we’ve already seen retailers like Target launch early Black Friday promotions. The Prime Early Access Sale is a great opportunity to stock up on giftable items for less. Below, find all the details you need on today and tomorrow’s event, plus check out some of the best deals included in the promotion.

As we mentioned above, Amazon is hosting another major sale event right now. It’s called the Prime Early Access Sale, so it’s not referred to as a Prime Day. That said, it’s a two-day sale featuring deals on millions of products across all categories, so it’s very similar to the retailer’s past Prime Day events.

The Prime Early Access Sale kicked off at 3 a.m. EDT this morning and will extend through 2:59 a.m. EDT tomorrow. This means that you have less than 48 hours to take advantage of this season’s deals.

Amazon Prime Day started in July of 2015 as a one-day sale event intended to celebrate the company’s 20th anniversary. It has since morphed into an annual two-day affair in which Amazon offers major discounts across all of its product categories. And with this year’s Prime Early Access Sale, we wouldn’t be surprised if the e-tailer starts holding bi-annual Prime events going forward.

Technically, Prime Day only happens once a year. But this year, Amazon is running a second Prime Day-like sale just in time to kickstart the holiday shopping season. Time will tell whether this is a special year or the beginning of a series of bi-annual sales going forward.

Yes—in order to take advantage of most Prime Early Access deals, you’ll have to be an Amazon Prime member. If you’ve never had Amazon Prime before, you can start with a 30-day free trial. After the trial is over, membership costs $139 for a full year or $14.99 per month. If you’re a college student, you can get a 6-month free trial followed by a discounted rate of $7.49 per month for as long as you’re in school.

If you’re not already a member, here’s everything you need to know about how to sign up to enjoy Prime benefits (including ways to get a Prime membership for free or at a discount).

With such a massive number of deals available, it can be hard to know where to even begin browsing. To streamline your shopping process, we’ve rounded up some of the best Prime Day deals here.

These Joomra slides were one of the most popular products among both Forbes Vetted readers and editors during July’s Prime Day. Wearers say they’re the perfect house shoe if you’re looking for both comfort and support, and right now they’re 40% off.

Here’s your opportunity to pick up one of Amazon’s bestselling smart speakers for only $18. This deal also comes with one month of Amazon Music Unlimited (worth $8.99). Keep in mind that the membership will auto-renew if you don’t cancel it after the first month, though.

This little gadget makes a great stocking stuffer or white elephant gift during the holiday gift-giving season. When you clip the on-page coupon, it’s on sale for only $12.

We can only recall about five other times that Apple’s second generation AirPods have gone on sale for less than $100 since they debuted back in 2019. In other words, this is a deal worth taking advantage of.

A massage gun isn’t just a great tool for athletes, it’s helpful for anyone who suffers from sore, tight muscles. This deep tissue massager is highly rated on Amazon and is currently on sale for 75% off. It’s historically been available for anywhere between $90 and $120, so this deal with the on-page coupon is a great chance to save a little extra.

If your luggage has seen better days, this deal is an easy way to upgrade your travel bags in one fell swoop. For only $17o with the on-page coupon, you’ll get three bags—including a 20-inch, 24-inch and 28-inch—all of which feature a hardshell exterior and smooth rolling wheels to keep your belongings safe in transit.

Fall has officially arrived and it’s only getting cooler from here. Stay cozy all season long with the Sunbeam Royal Heated Blanket. This soft blanket is machine washable and dryer safe, offers 10 different heat settings and a 10-hour auto-off function for added safety.

JBL’s best-selling Clip 4 Bluetooth speaker has a respectable 4.8-star rating and over 16,000 reviews, so you know it’s a good buy when you’re looking for tunes on the go. Currently 37% off, it’s available in a range of colorways to match your pack, purse or personal style.

Get whiter teeth without spending a small fortune—this kit is half off with the on-page coupon right now. It contains enough product for about 18-24 sessions, which is more than enough time for you to see visible results.

Roombas are the most popular robot vacuums on the market, and chances to pick one up for under $200 don’t come around too often. As part of the second Prime Day, you can get the Roomba 694 for $199—only $20 away from its lowest price ever.

Looking for a machine that can tackle both pet hair and kitchen spills? The Bissell Crosswave Pet Pro works as both a mop and vacuum, and was specifically designed with pet messes in mind. It’s also $80 off at the moment.

From the Stanley Adventure Quencher to the Yeti Rambler, stainless steel tumblers are having a moment. But they can be a bit pricey. With this deal, you can hop on the bandwagon for only $12.

While 11% may not seem like a huge discount, this is a good opportunity to snag Sony’s flagship earbuds for under $250. They’re our pick for the best wireless earbuds overall, so you can be confident that they’re worth the hype.

Oral-B’s iO Series 9 electric toothbrush is pricey, but right now it’s on sale for $90 off. This pro tool helps you maintain the perfect pressure for a uniform and deep clean with micro vibrations and oscillation action. The brush includes three replacement heads, a charging stand and travel case.

This highly-rated Graco convertible car seat keep your infant or toddler safe while riding in the car, with padded straps that are easy to adjust and re-size for comfort, plus a washable, cushioned seat insert. At 40% off, you can use it as a second car seat or a back-up for when friends or relatives visit with a rental car.

For even more Amazon Prime Day savings opportunities, head over to our Amazon Prime Day coupon page to check out the deals from some of our favorite retailers.